North Beach

The commercial retail fitout for North Beach, fitout by shopfit experts Total Fitouts Bay of Plenty, offers a dynamic blend of bold design and functional elements. Situated in Tauranga, New Zealand, the interior fitout is a striking example of contemporary retail design that enhances both visual appeal and customer experience.

The entrance to North Beach is immediately eye-catching, featuring a bold entryway with large LED signage that ensures high visibility and draws customers into the store. Timber features complement the modern signage, adding a natural touch that creates a welcoming atmosphere. A large TV and strategically placed plants further enhance the theme of the space, creating a lively and inviting entrance that still fits the beach theme of the store.

The shopfront boasts floor-to-ceiling windows with sleek black framing, providing a clear view of the merchandise showcased in the windows. This commercial design choice not only maximises natural light but also creates a seamless connection between the interior and exterior, enticing passersby to step inside.

Inside, the commercial retail fit out has a slight industrial feel, characterised by a white exposed ceiling and industrial-style lighting fixtures. This design element adds a modern edge to the space, while the combination of timber and carpet flooring creates a warm and comfortable shopping environment. The flooring is designed to delineate different areas within the store, adding both aesthetic appeal and practical functionality.

The walls around the shop are a mix of chipboard and white horizontal timber paneling, providing a unique and textured backdrop for displaying merchandise.

Jason Horn, Director at Total Fitouts Bay of Plenty says, “This mix of materials not only enhances the industrial-chic vibe but also ensures that the merchandise is attractively presented and easily accessible to customers, further enhancing a beach-like vibe along with the store branding.”

The changing rooms of the commercial fitout are thoughtfully designed to offer a comfortable and visually appealing experience. Different lighting is used in the changing rooms, with orange and red lamps providing a softer, warmer light compared to the rest of the store. Large mirrors with LED lights behind them enhance the changing experience, providing excellent visibility while adding a touch of glamour. The chipboard doors and purple carpet in the changing rooms introduce a distinctive commercial interior design element, with orange patterns on the walls and chipboard tying in with the lanterns to create a cohesive look.

Jason continues, “Another set of changing rooms features a different colour scheme, with chipboard doors alternating with blue timber paneling. This variation keeps the space interesting and engaging for customers. Hanging pendant lighting and LED strip lighting add a modern touch, while neutral carpeting ensures comfort and durability.”

Overall, the commercial fitout of North Beach by shopfit experts Total Fitouts Bay of Plenty successfully combines bold design elements with practical functionality. The use of diverse materials and thoughtful lighting enhances the shopping experience, creating a space that is visually stimulating and comfortable. This well-executed commercial shop fitout not only aligns with North Beach’s brand identity but also ensures a memorable and enjoyable experience for customers.

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