Naveya & Sloane

When the team of Naveya & Sloane approached Total Fitouts South Canterbury, they had a clear and compelling vision—to create a commercial retail fitout that not only showcased their exquisite jewellery but transported guests into a world of unparalleled elegance and refined luxury. Situated in the heart of Christchurch Central City, this flagship store needed to be more than functional; it had to be an immersive journey. The goal was to craft a sanctuary of sophistication that perfectly mirrored Naveya & Sloane’s esteemed brand identity, balancing the presentation of bespoke creations with an elevated client experience. Total Fitouts South Canterbury, renowned for their unwavering commitment to quality and their ability to translate ambitious concepts into tangible realities, undertook this prestigious project, delivering a space that captivates, inspires, and sets a new benchmark for luxury retail in New Zealand.

The Strategic Canvas: Christchurch Central City’s Resurgent Heart

The selection of Christchurch Central City as the home for Naveya & Sloane’s new boutique was a strategic masterstroke, a decision that resonates deeply with the brand’s ethos of timeless beauty and enduring value. This vibrant urban core, having undergone a remarkable renaissance, has re-emerged as the pulsating heart of commerce, culture, and high-end retail in the South Island. It offers more than just a location; it provides a dynamic and sophisticated backdrop, drawing in a discerning clientele who appreciate artistry and exclusivity.

Nestled within this revitalised landscape, Naveya & Sloane benefits from unparalleled accessibility, attracting both loyal local patrons and international visitors seeking bespoke luxury. The area’s unique blend of historic architectural charm and contemporary urban design creates a compelling synergy, perfectly aligning with a jewellery house that prides itself on heritage craftsmanship fused with modern aesthetics. The expansive, inviting windows, prominently featured in the photographs, are not merely openings to the street; they are visual invitations, beckoning passersby into a world where natural light dances upon polished surfaces, offering tantalising glimpses of the treasures within. This prime, high-visibility frontage ensures that Naveya & Sloane stands as a beacon of luxury, cementing its prestigious position within Christchurch’s burgeoning retail scene.

A Symphony of Bespoke Design: Where Luxury Unfolds

The interior of Naveya & Sloane is a living embodiment of understated opulence. Total Fitouts South Canterbury approached this commercial retail fitout with a profound understanding of the brand’s desire for a space that is both grand and intimately welcoming. Every commercial design element has been thoughtfully curated and meticulously installed to create an environment where the exquisite jewellery is not just displayed, but celebrated, amidst an atmosphere of serene beauty and refined comfort.

The Luminous Welcome: Grandeur Bathed in Light

Stepping into the Naveya & Sloane showroom is to be enveloped by light and space. The dominant feature, immediately striking, are the magnificent, multi-paned windows that stretch across the façade, acting as conduits for an abundant flow of natural light. This deliberate embrace of daylight doesn’t just illuminate the commercial retail fitout; it breathes life into it, allowing the inherent brilliance and intricate facets of each diamond and gemstone to truly sparkle, creating a captivating visual spectacle.

Allan Tribble, Director at Total Fitouts South Canterbury says, “The grand windows are elegantly framed by sheer, flowing white curtains, which soften the incoming light, lending a delicate touch of privacy while maintaining a luminous connection to the urban pulse outside.”

Above, the soaring ceilings, adorned with classic decorative mouldings, amplify the sense of grandeur and expansive luxury, a signature characteristic of truly high-end retail environments.

“This seamless integration of natural light and classic architectural features sets the tone for an extraordinary client journey.”

The Foundation of Elegance: Polished Timber Underfoot

The choice of polished timber flooring throughout the main showroom is a foundational element in establishing the space’s luxurious character. Its rich, warm hues provide a grounding contrast to the predominantly crisp white walls and lighter furnishings, imbuing the environment with a sense of timeless sophistication and inviting warmth. The natural grain of the wood tells its own story, adding subtle texture and an organic depth that prevents the space from feeling sterile.

Allan continues, “The high-gloss finish of the timber reflects the abundant light, creating a dynamic interplay of brightness and subtle movement across the floor, further enhancing the luminous quality of the showroom.”

This selection speaks volumes about a commitment to enduring quality and classic beauty, materials that only improve with time, perfectly mirroring the enduring nature of the jewellery within.

Curated Brilliance: Bespoke Display Architecture

Central to the Naveya & Sloane commercial retail fitout are the custom-designed display cases – true architectural pieces in their own right. These cases are not merely functional; they are sleek, minimalist sculptures, accentuated by subtle gold or brass detailing, crafted to elevate and present each precious piece of jewellery as an individual work of art. The crystal-clear glass offers an unobstructed, intimate view of the collections, while integrated internal lighting ensures every item is perfectly illuminated, drawing the eye and revealing the intricate craftsmanship.

The bases of these displays, rendered in a light, perhaps off-white or cream, material, provide a pristine and elegant plinth for the treasures they hold. Their thoughtful arrangement within the showroom guides the client’s journey, creating natural pathways for exploration and encouraging a deeply engaging interaction with the exquisite collections.

The Art of Comfort: Luxurious Seating Sanctuaries

Understanding that the purchase of fine jewellery is an intimate and considered decision, the seating areas within the showroom have been meticulously designed to offer unparalleled comfort and facilitate personalised consultations. The photographs reveal a series of distinct, inviting arrangements, each contributing to the overall sense of refined ease:

A beautifully curved sofa, upholstered in a soft, light grey or beige fabric, creates an inviting and contemporary focal point. Its organic form introduces a gentle fluidity to the commercial retail fitout, while its neutral palette ensures harmonious integration with the surrounding aesthetic.

Allan adds, “This piece is elegantly paired with a unique, sculptural coffee table, possibly crafted from travertine or a similar natural stone, its rounded forms echoing the sofa’s curves to create a cohesive and sophisticated seating ensemble. This area is designed for relaxed discussions and moments of contemplation.”

In another thoughtfully defined zone, two elegant armchairs, sumptuously upholstered in a rich, dark grey or charcoal velvet, offer a more structured yet equally luxurious seating option. Their gracefully curved backs and slender, dark frames speak to a sophisticated blend of modern design and classic comfort. These chairs are strategically positioned upon a large, plush grey rug, which not only defines the seating area but also adds a layer of tactile warmth and subtle texture, creating an inviting oasis on the polished timber floor.

Near a grand window, a pair of plush, white armchairs, perhaps in a textured boucle fabric, invite a moment of quiet repose. These bright, airy seats contribute to the overall luminous and welcoming ambiance, providing a comfortable spot for casual browsing or a relaxed wait, bathed in natural light.

“Each piece of furniture has been chosen not merely for its aesthetic appeal, but for its inherent comfort and ability to enhance the client’s experience, reinforcing the notion that a visit to Naveya & Sloane is truly a luxurious indulgence.”

Artistic Flourishes and Biophilic Serenity

The strategic inclusion of large, abstract artworks on the pristine white walls serves as a sophisticated counterpoint, introducing subtle bursts of colour and contemporary flair without detracting from the jewellery’s delicate beauty. These chosen pieces complement the serene palette, adding visual depth and intellectual interest to the space.

Perhaps one of the most refreshing and impactful elements is the thoughtful integration of large, living trees and plants throughout the showroom. These natural elements infuse the environment with vitality and a profound sense of tranquility, creating a calming contrast to the polished surfaces and refined furnishings. Housed in dark, textured pots, their vibrant green foliage introduces an organic beauty that elevates the entire atmosphere, contributing to a sense of well-being and sophisticated calm. This biophilic design approach is a subtle yet powerful statement, aligning the brand with a sense of natural elegance and enduring growth.

The Art of Illumination: Guiding the Gaze

The lighting scheme at Naveya & Sloane is a masterclass in precision and ambience. Beyond the generous natural light, the showroom incorporates a sophisticated combination of recessed downlights and elegant pendant fixtures. A discreet track lighting system allows for flexible and precise positioning of spotlights, ensuring that every display case and individual piece of jewellery receives optimal, dazzling illumination, drawing the eye to its inherent beauty. The pendant lights, with their classic, rounded forms, emit a soft, inviting glow, creating intimate focal points and layering the commercial retail fitout with sophisticated charm and warmth.

Allan comments, “This meticulous lighting design ensures that the jewellery is always presented in its best light, literally and figuratively.”

Honouring Heritage: Architectural Dialogue

A profound respect for the building’s inherent character is evident in the seamless integration of its existing architectural details. The ornate ceiling mouldings and classic window frames have been carefully preserved and woven into the modern commercial retail fitout, creating a harmonious dialogue between past and present. This approach adds a layer of established luxury and timeless character, allowing the original craftsmanship of the structure to shine through. The crisp white paint applied throughout ensures these historical details are highlighted, emphasising the quality and enduring beauty of the building itself.

A Benchmark in Luxury Retail Transformation

The Naveya & Sloane commercial retail fitout by Total Fitouts South Canterbury in Christchurch Central City is more than just a project completed; it is a testament to the power of vision, meticulous execution, and a deep understanding of luxury branding. This collaboration has successfully transformed a space into an experience, seamlessly blending a prime, revitalised location with an interior that exudes elegance, comfort, and sophistication.

Every material, every piece of furniture, every lighting fixture, and every living plant has been thoughtfully considered and expertly placed to create an environment that not only showcases exquisite jewellery but also offers an unforgettable, personalised journey for the discerning client. This commercial fitout stands as a resounding success, setting a new benchmark for luxury retail spaces and powerfully embodying Naveya & Sloane’s identity as a purveyor of timeless beauty and unparalleled craftsmanship.

Looking for a commercial retail fitout? Inquire with Total Fitouts today.