The commercial retail fitout project fitout by shopfit experts Total Fitouts Bay of Plenty for Amway is a comprehensive and multi-functional space that integrates a retail area, showroom, and training center all in one space. The commercial interior design includes specialised zones such as a kitchen demonstration area, a health and beauty space, a dedicated training room, and sections for retail merchandise and product demonstrations. This layout was meticulously crafted to showcase Amway’s extensive product range effectively, ensuring a smooth and logical flow throughout the space.
To meet the client’s requirement of continuing operations during the renovation, the Total Fitouts shopfit expert team adopted a staged approach. This allowed the commercial retail fit out to maintain their sales and operational activities without significant disruption, demonstrating the team’s ability to manage complex projects efficiently.
The primary objective of the interior fitout was to refresh the space, aligning it with Amway’s current international brand aesthetic. The space featured a custom built extraction unit for the kitchen demo area as well as custom rotating signage, elevating the shop retail fitout.
Jason Horn, Director at Total Fitouts Bay of Plenty said, “Aligning with Amway’s current international brand aesthetic involved creating distinct areas for each product category, enabling the Amway team to present their diverse offerings in a more organised and appealing manner.”
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Jason continues, “Additionally, a separate space was designed specifically for sales ambassador training and for beauticians to conduct private treatments. This area was integrated seamlessly with the rest of the retail space, ensuring it served its purpose without detracting from the overall design and functionality.”
Overall, the commercial retail fit out not only revitalised the space but also enhanced its utility, making it a versatile environment that meets the diverse needs of Amway’s operations while maintaining a cohesive and branded look.
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