The Soccer Shop had a very clear brief when they worked with their local Total Fitouts Bay of Plenty team. This was their first store design and build as their original store had been inherited when they purchased the business, so now they could add some creative fair and use their imagination.
So with some inspired overseas ideas and online research into best in class retail fitouts, the team decided to focus the store around a statement 7m x 4m illuminated soccer pitch suspended from the ceiling and WOW what a statement.
The centrepiece certainly draws you into the store and is a talking piece amongst locals, but added some challenges and complexities to the design and build. Fire and structural code had to be adhered to and there were many engineering conversations to make sure the pitch met seismic restraint requirements. However the team were up for the challenge and produced a stunning store, worthy of a retail design award.
A standout soccer pitch feature and when combined with the volume of storage to give the maximum amount of product display space and multiple material finishes, this retail fitout really is world class.
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